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Romeo Hunte Filmed a Shoppable Rap Video for His Latest Collection

Romeo Hunte Filmed a Shoppable Rap Video for His Latest Collection

Romeo Hunte Filmed a Shoppable Rap Video for His Latest Collection

Designer Romeo Hunte employed a decidedly immersive and culturally in-touch approach to showcasing his fall 2023 collection. He eschewed the traditional runway show and instead teamed up with Philadelphia rapper Armani White to film a music video replete with his latest designs. He debuted the film at a banging party that raged from late Tuesday night to early Wednesday morning. Real-life models dressed in the collection stood in the center of the Spring Studios soirée throughout. Around them, well-dressed partygoers drank, danced, and snapped photos of Hunte’s street style-inspired designs up close and personal. The entire scene felt like a music video coming to life.

“I wanted to mix fashion and music,” Hunte says of his unorthodox approach, shouting over a Kendrick Lamar track while meticulously dissecting pieces from his collection. At one point, he calmly tapped a photographer on the shoulder and instructed them to shine their flash on a model—the better to show off an endlessly unzippable and transformable jacket that can become a kilt of sorts. “This collection is all about layering in a really clever way," he said. And undoing those layers, perhaps.

Another artistic intent: paying homage to the everyday street style of Brooklyn men. A model wore a ’90s-flavored nameplate belt that spelt out “Bed-Stuy.” That same belt loosely held up a deliciously baggy and sagging pair of trousers. A sharply constructed denim two-piece suit was paired with a crisp white button down, skinny black tie, and oversized sunglasses. A pair of pants featured alternating patches of denim and the gray fleece of sweatpants stitched together (perfect for “grey sweatpants season”). But these pieces were not simply signifiers of streetwear culture thrown into a luxury context with creative abandon. There’s authenticity and admiration embedded into the elevated looks by Hunte, who was born and raised in Brooklyn. Take, for example, a roomy coat thrown over cream-colored long-johns and fuzzy boots. “In Brooklyn, a lot of guys wear long johns underneath their sagged jeans,” Hunte explained, while himself wearing velvet opera gloves and a durag. “I wanted to bring something you wear inside, outside.”

The latest collection represented a stronger focus on menswear for Hunte, who originally launched his label in 2013 solely as a womenswear line. “Menswear has been taking off for us,” he said (some prominent fans include Maluma and Dwyane Wade). “So it made sense to focus more on that part.” In 2021, Tommy Hilfiger and Hunte released a collaboration. “Tommy called me his protégé,” Hunte quipped, beaming. Lessons from that formative experience showed up in this extremely wearable and commercially-minded collection. “Staples,” he said of the biggest lesson gleaned from Hilfiger. “Elevate your staples.”

Backstage, Armani White sat on a couch and prepared for his upcoming performance of “Flysh*t” and other tracks. The rapper, who wore beaded braids that jingle-jangled with each movement, said he was excited to work with a luxury designer like Hunte. “Fashion is the level of expression that exists when you’re not speaking,” White said. “When they can’t hear you, they can see you.” White achieved fame through the catchy track “Billie Eilish” last year—the music video for the track has over 39 million views on YouTube. He views fashion as a critical way of furthering his burgeoning career. “It’s about wearing things that stand out in the same way that I want to stand out as an artist,” he said.

Hunte’s street smart approach to fall 2023—and his inventive presentation of it—felt artistically intriguing, but also soberly sharp. The relationship between hip hop and luxury fashion is growing ever closer, as proven by the recent announcement that Pharrell Williams will be creative director of Louis Vuitton menswear. As the night wore on Armani White eventually performed, dressed in designs by Hunte, and dropping lyrics about staying stylish. People danced to the music, while also taking in the fashion. A night like Tuesday’s is surely a sign of more to come.

6月 27, 2023 — Romeo Hunte
Fashion Designer Romeo Hunte On His Latest Collection, Lagos And His Latest Inspiration

Fashion Designer Romeo Hunte On His Latest Collection, Lagos And His Latest Inspiration

Romeo Hunte is Brooklyn’s foremost fashion designer.

Known for his deconstructed, unisex, sexy, chic street styles, Hunte has taken the fashion world by storm dressing A-list celebrities including former first lady Michelle Obama, Zendaya, Maluma, Jennifer Hudson, Laverne Cox, and Selena Gomez, and his Romeo Hunte X Tommy Hilfiger collection.

He recently unveiled his ‘22-’23 collection in Lagos, in conjunction with dressing actor Winston Duke in an overcoat as part of Ebony magazine’s November/December 2022 cover featuring the cast of Black Panther: Wakanda Forever. As part of a limited 30-hour special promotion, Hunte dropped a nine-piece capsule collection with Amazon’s The Drop.

Hunte was featured at Black Enterprise’s 40 Under 40, a star-studded event held at City Winery in New York City on November 16, bringing together a dynamic group of talents–innovators, disruptors, and industry trailblazers in tech, business, finance, media, arts, and fashion–who “continue to pave a pathway to power and success,” according to Black Enterprise.

 

The event featured performances by Travis Malloy, Terence J, and DJ Self from Power 105.1, the group of honorees included Hunte alongside TJ Adeshola, the Head of Global Content Partnerships at Twitter, Angelica “Angie” Nwandu, the founder and CEO of The Shade Room, and Melissa Butler, the founder and CEO of The Lip Bar.

When asked about his experience releasing his collection in Lagos, Nigeria, Hunte revealed his intention was based on, “thinking outside the box, I wanted to bring my culture—from the Brooklyn nostalgia of the bodega, the subways and the quarter water —to Lagos. This collection features all hand sketched drawings, everything from the train station to the graffiti. For example, I recreated the classic polka dot and incorporated it into my silk prints, a nod to my six-block logo. Much of my inspiration stems from the urban dictonary and Brooklyn street slang, a theme you will see throughout my collection.”

In sharing details surrounding the brick print featured in his capsule collection with Amazon’s The Drop, Hunte said, “I wanted to reimagine Brooklyn’s brownstones by covering the bricks with multi-colored street slang. I’m most excited about my silk sets. The ‘Quarter Water’ is a printed denim over silk that gives a nod to appreciating the value of a dollar. As a child, I would get a quarter water, bubble gum and some chips, all for less than a dollar. These experiences inspired me to hand sketch it onto silk, taking it to the top tier of luxe. What’s more innovative than fusing the street corner bodega with luxury?”

Luxury fashion is no longer boring, as it now incorporates a bit of rock n roll with fun. Hunte nodded his agreement saying, “You have to turn it up. You have to keep things fresh and new. I want to continue being me, being authentic. The culture has never been celebrated this way. I’m telling stories about guys on the corner of the bodega playing dice. It could be misconceived, but I’m making it luxury by turning it into art. I’m capturing the moments I see in my own neighborhood. It’s a nod to Biggie Smalls, my first favorite rap artist. There’s an image of him rolling dice on a street corner. I wanted to make it fresh and modernize it.”

In speaking about his new collection, Hunte revealed that he just started making underwear for both men and women. “I started making unisex underwear with a cumberband tuxedo style waist. Reimagining underwear this way gives it a chill, swag kind of vibe.”

He agreed that his new collection is tailored swag, “Fashion is more than clothing designs. It is recognizing and incorporating all facets of beauty. From that perspective, I integrated dope looks I see in the neighborhood, like the doobie hair wrap that women wear, and brought it a step forward by using it to cover their face. There are many ways to wear each piece featured in my collection. I am honored to be a recipient of Black Enterprise Magazine’s 40 Under 40 award for fashion and beauty.”

As for his most recent inspiration, Hunte says his mom and my daughter are the most inspiring. “I am also inspired by my childhood experiences and strive to turn them into art that speaks to the next generation, and those who love the culture,” he said. “It’s about highlighting everything from the grillz to how I take pictures, which really resonates with some of my consumers. I was amazed when I arrived in Lagos to hear people chanting, ‘Brooklyn, Brooklyn!’ You just never know how you as an individual can inspire others. I want to keep pushing and encouraging people to just be themselves. I strive to inspire trends, not follow them. If you share what you know with the world, you never know—you could change someone’s life.”

6月 27, 2023 — Romeo Hunte
CAREER CONVERSATIONS: ROMEO HUNTE

CAREER CONVERSATIONS: ROMEO HUNTE

West Indian, Brooklyn born designer Romeo Hunte launched his namesake brand in 2014. He drew inspiration from the uncut activity he saw from outside his Brooklyn apartment during the 1990s, namely neighborhood residents sporting oversized, saggy jeans and hoodies while shooting dice on the corner. His life and aesthetic were also influenced by music videos from the same era; just think of the Ruff Ryders, Notorious B.I.G., Foxy Brown, and Lil Kim for reference. His Barbadian Bajan mother prevented him from wearing sneakers as a child which would force him to have to decide between a shoe or a boot before starting middle school; thus, depriving him of true self-expression through clothing.

Fast forward a few years…. Romeo, the high school athlete, break dancer and DJ, somehow found his way to The Fashion Institute of Technology after teaching himself how to sketch and draw at the age of 13. He attributes his increased interest in design to the late editor André Leon Talley. Although basketball was his first love, his short stature wasn’t conducive to successfully making it to the NBA.

Today, Romeo, the father who credits his mother and daughter for his main reasons for launching his namesake brand, is a full-fledged designer who has been featured in Ebony, Forbes, Vogue and has made appearances on national television but most impressively at the Met Gala. Zendaya was one of the first celebrities to be spotted in his designs soon followed by Beyoncé and even Former First Lady Michelle Obama who Romeo cherishes dearly. Lewis Hamilton, Vic Mensa, Chris Paul, and Nick Jonas are just some of the men who’ve been seen wearing Romeo Hunte.

In continuation, Romeo, who is widely known for his signature buffalo check, which is frequently featured within his collections, reflects, and reacts to the support he has and has yet to receive, his motivations, ongoing relationship with designer and mentor, Tommy Hilfiger and more.

Why did you want your own label?

When I was younger, I had a wide variety of amazing concepts and ideas. In truth, I prefer concept design and building the collection from there. At the time, I felt that working as a designer for a brand like Nike or Timberland was unreachable. I had the impression that those opportunities were non-existent for me. It wasn’t that I didn’t want to, but not too long ago, it was challenging to get internships and/or design work for one of the brands or designers who had inspired me. I was aware could bring a lot to the table wherever I was, but before I could approach one of those brands, I would need to build a portfolio and establish my personal brand further because the initial questions they would ask me were “Who’d you work for before?” and “Where’s your body of work?” Doing things on my own felt easier and more realistic.

Where did the capital come from? How was the procedure carried out, what paperwork was required and what measure of time did it require?

Initially I had no resources, but just by being present in the right places at the right times and interacting with the right people, I was able to receive recommendations from previous internships for factories that were willing to produce my ideas and samples. Although this may sound cliché, I only had a little cash which I had saved up from my then personal shopping job. I had only $5000 to launch the brand. I also created custom bespoke items for select clients which also contributed to the increase in incoming capital. I really appreciated that because once they understood what I was trying to accomplish, they approached me with a purpose because they wanted to wear and support my brand but also invite me to special invite only/VIP events.

While attending these events, networking was very important to me in building the brand. It happened organically because people were either drawn to me or my outfit. In terms of the procedure, the initial step was registering my brand’s name and logo; once your paperwork has been submitted, it typically takes between eight and twelve months for it to be approved. Upon approval, you can start moving forward to the next steps of the process.

When we last spoke, you mentioned the word overlooked to me. Do you still feel that way?

Yes, I still feel there are difficulties present within some areas. I’ve grown a lot within the business and am grateful for the support from the publications, editors, and stylists. Having said that, I still feel that there is a shortage in the amount of support I believe I deserve. I admire some designers who do have that backing; some of them I know personally, and those people wouldn’t be who they are today had they not received the level of support they did. I’ve managed to survive as a namesake brand thanks to my mentor, Tommy Hilfiger who has given me a lot of advice and been in my corner.

Although press is great, I do not believe it makes a brand. It works well for establishing your label’s legitimacy, but it requires so much more. I’ve spoken with buyers, and one of them had even said, “If you were a part of this particular program, we would buy into your brand in a minute, but since you aren’t, I can’t.” Those policies have nothing to do with the merchandise or clothing, but simply politics. As a Black designer, we really must work twice as hard, and we are often pigeonholed.

What might the help you look for resemble?

Consulting! You are aware that there comes a time when a collection’s credibility is based not only on its clothes but also on its marketing, public relations, photographer, and stylist. Outside of the product itself, where it is stocked also matters. Additionally, financial backing; similar to me, there are many other designers who do not receive the necessary funding to be able to succeed. It is not a charity case; I have been doing this for an extended time, and I am aware that it is a hustle. It is disappointing because I am truly passionate about it. There will always be the possibility that I may not be the designer that those grant providers or investors are looking for.

The leather, the denim, and the oversized fits. It presents a vibe that is reminiscent of the 90s and early 2000s era of hip-hop, and even if no one knew you were from Brooklyn, it would present itself that way. Is that what you were going for?

It is without a doubt a reflection of New York. By referring to my previous lookbooks, every look showcased the presence of a yellow cab somewhere in the background of the shot. I’ve always been inspired by the New York woman who has a lot to do; the woman who is leaving work to attend an event. I have a way of designing whether it’s creating a hybrid or through deconstruction. I will say that the clothes I make for that woman were drawn from men’s closets, which explains the feminized masculine appeal made to be effortlessly sexy. The same way that certain designers view the Eiffel Tower; is my perspective of the Brooklyn Bridge because that is where I live; it’s the foundation point of my existence.

In another interview, I read you had an infatuation with the Urban Dictionary. Can you expound?

It’s a form of self-expression. People have their own way of marketing, such as how they walk and talk while presenting their collections to their audience. Everyone is always talking about shop this, do that, go here, new look you’ve seen it; it’s that fashion lingo. “Fly, fresh, etc.,” on the other hand, is my personal preference when I’m describing looks or items within my collections. That was my generation and how we showcased our individuality: Think about the phrase “What’s Good…” it possesses multiple meanings and can change the direction of the response or outcome depending on the tone in which it is used.

Let’s discuss Tommy Hilfiger now. You are his first Black designer collaborator. How did it all begin? Discuss this relationship with me.

Tommy is practically like family; he is my mentor and my friend who I speak to once every two days or so. Believe it or not, we share many similarities; one of the most important factors is that, like me, he had to deal with a lot of trials and tribulations when he first launched his brand. It took the industry some time to warm up to him, and I also feel like I’m still getting used to it. Tommy’s been in my corner for quite some time now and we really met via his family and have maintained a connection. He’s always telling me to keep going and not to let certain things distract me.

Prior to the pandemic, we collaborated on our first project together in which I was given access to his archives and reinterpreted those looks for today’s audience using my vision. We held that show at FIT, which was amazing to return to as an alumnus and demonstrate to current students that “You too can do that one day.” There were approximately a thousand people, including students, publications’ editors, and writers in attendance.

If I may speak on his behalf, he recalls the difficulties he faced while developing his brand, making him “The God Father” as I call him capable of comprehending my situation.

Continuing with Tommy, how has he assisted you thus far?

I think that every young designer needs guidance and a mentor. Even if you feel like you have everything you need to be a creative or a designer, you may not know how to build the brand completely; things that are on the side that deal with logistics. He has assisted with that, but as I mentioned earlier, we have collaborated with one another which is remarkable because you rarely see that. He gave me full backing for our second collaboration which took place during the lockdown, necessitating a lot of Zoom meetings while working with his Amsterdam HQ team in a very short amount of time. When the world reopened, we launched that and inquiries about a third collection shortly followed.

You’ve also partnered with Amazon, what do you believe is drawing in these organizations to the Romeo Hunte brand?

I believe it begins with my design technique particularly if a specific brand is known for classic pieces and they want to take a moment to step out of their box, be disruptive or edgy and add some swag. If that’s the direction a specific brand is hoping to explore, I’m the kid to call.

Last one, what do you want people to know about you and your label?

One thing I want the industry to know is that my partnerships and collaborations with the businesses/brands I’ve worked with thus far have been excellent. I want people to know that I’m prepared to work as a creative director at a luxury brand. With the educational training and professional experience, I possess, I believe that I can provide support in both form and function. I am confident in my ability to deliver. Having said that, Romeo Hunte would continue to exist as a brand because it is my baby. I haven’t said that enough so thank you for asking.

I also want everyone to know that I am involved in all aspects of the business when it comes to my label. I had to build the label’s structure to make sure everything was seamless from design to PR to marketing. I do have a great team, so I want to give them credit because there are other designers on the team who help make the magic happen. My family in the garment district also provides us with the necessary resources to make a collection in New York City, which can be quite expensive.

IG (Brand): @Romeohunte

IG (Personal): @mr.rh

Web: Romeohunte.com

PHOTOS COURTESY OF ROMEO HUNTE

6月 27, 2023 — Romeo Hunte
Tags: CFDA
ROMEO HUNTE IS LIGHTING UP SOHO FOR THE HOLIDAYS

ROMEO HUNTE IS LIGHTING UP SOHO FOR THE HOLIDAYS

In partnership with artist Shavanté Royster and Bombay Sapphire, Hunte's trio of window displays in NYC capture the post-pandemic holiday spirit.

TEXT: TRISHNA RIKHY

As New York City eases into a recovery from quarantine and isolation, SoHo is coming back to life—and Romeo Hunte is lighting it back up.

 

The esteemed NYC-based luxury streetwear designer (with a cult following and supporters including Zendaya, Michelle Obama and Beyoncé) is collaborating with visual artist Shavanté Royster this holiday season, celebrating the intersections of fashion, festivities and the creative pulse of the city with a series of window displays in lower Manhattan, where almost one third of small businesses have closed due to the pandemic.

“This was all about reimagining and bringing back Soho, really,” Hunte told V Magazine. On the first day of the Holiday Window Series, Hunte sips an original-recipe cocktail—made with Bombay Sapphire gin, ginger beer and cranberry juice, finished with a lime wedge—at AMA West Village and reflects on the holidays and his trio of Soho displays.

 

“Soho really went through a shutdown, and I was thinking, how could we make it bright? How can we celebrate and bring in the holiday? I thought this was something that was needed, and it’s also a way of getting people to look at the windows, to get outside and really kickstart the holidays.”

 

The Holiday Window Series is everything Romeo Hunte stands for: bold, dynamic, unique. Inspired by the city’s iconic 5th Avenue displays, The Holiday Window Series captures the magic of uptown and brings it downtown for the holidays, infusing the displays with the edgy and versatile energy of Hunte and Royster.

 

Working with Bombay Sapphire, the three window displays are scattered through Soho, repurposing empty storefronts with original artwork and designs, while models in the window—wearing two new exclusive holiday designs by Romeo Hunte, set to be donated to charity after the display ends, as well as looks from Hunte’s FW21 collection—look out through the glass at pedestrians and perform contemporary choreography in the midst of Royster’s eclectic, bright, winter-wonderland backdrop.

Live through December 19, the trio of window displays is a burst of much-needed energy in the city, a spirited, lively celebration of the holidays and the reawakening of Manhattan’s winter spirit, linking together independent creatives and shoppers downtown. 

 

“Family comes first [to me] for the holidays, and health, taking care of each other and checking in on your family and friends,” said Hunte. “But I think everyone really wants to see people and they want to get out of the house. They want to shop again, they want to be in the store and feel the experience of the holiday. I think this is a great collaboration for us to encourage people to feel life again, to give them a breath of fresh air, and of course, shine a light on Soho.”

 

Check out the Romeo Hunte x Shavanté Royster Holiday Window Series in collaboration with Bombay Sapphire at the locations below:

  • “NYC Dancer Window” at 25 Howard Street
  • “Romeo’s Fashion Window” featuring two exclusive Romeo Hunte holiday looks at 423 Broadway
  • “Shavanté’s Art Window” at 65 Spring Street
CREDITS: IMAGES BY HAGOP KALAIDJIAN
V MAGAZINE
 
12月 20, 2021 — Romeo Hunte Staff
Tags: Bombay FW21 V Magazine vmag
Romeo Hunte On His Greatest Inspiration: The Urban Dictionary

Romeo Hunte On His Greatest Inspiration: The Urban Dictionary

Romeo Hunte is a rising star in the fashion world. The Brooklyn-born designer has created his own wave in fashion, even before he became the protégé of Tommy Hilfiger.

Hunte has been changing the game with a mix of high fashion and streetwear, having stars like Zendaya, Beyoncé and former First Lady Michelle Obama wear his designs.

“Strong women inspire me so much,” said Hunte. “My mom is a single mother. I’ve been working with amazing women like Michelle Obama and Beyoncé, it’s about tailoring something polished and yet it is street, it has some sort of culture. I’m so adamant to push the culture forward.”

Just this past summer, he launched the Tommy x Romeo capsule collection as part of Hilfiger’s People’s Place Program, an initiative launched in 2020 to advance underrepresented BIPOC communities through fashion. “Tommy is not just a friend, but family,” said Hunte.

“He has given me so much feedback about work ethic and business. As they say, I’m his protégé. There’s so much more work we need to do. We’ve done something that has created history. It’s a real collaboration. We’ve started a new wave.”

As Hilfiger said in a recent interview: “I’ve been supportive of and worked with Romeo for over five years, and I see a lot of my younger self in him. I want to nurture his incredible talent in a way that gives back to an industry that has given me so much.”

More recently, Hunte and visual artist Shavanté Royster unveiled the first ever Bombay Sapphire holiday window displays in New York City, where models (a collaboration with New York City dancer Nicole Von Arx) wore Hunte’s winter apparel, while Royster’s designs provided the backdrop. The windows are up until December 19.

Despite the ecommerce boom for luxury retail we saw during lockdown, this is one example of how there’s a revival of in-person shopping. “It encourages people to feel life again,” said Hunte. “It’s about being optimistic, thinking outside the box. People want the real-life experience again in stores.”

Ever since he launched his brand in 2014, Hunte has been carving out his brand, which fuses together high art and accessibility. He’s currently working on his fall/winter 2022 collection. “The game has changed a lot,” he says. “We’re in a new era.”

Hunte, who was born and raised in Flatbush, Brooklyn, started out designing womenswear, but quickly noticed men were attracted to the pieces, as he used men’s fabrics in several cases. So, it was easy to organically shift and build a men’s collection.

“I think everyone is looking to me for a message, I think they want more,” he says. “Graffiti, tagging, street slang. I believe in the urban dictionary; street culture is really about self-expression.”

He recently wore a sheer, black veil at the British Fashion Awards celebrating Tommy Hilfiger for his Outstanding Achievement Awards, which garnered buzz.

“I wanted to represent Brooklyn so I wore a Yankee baseball cap, and attached to the bill of the cap was a floor-length veil,” explains Hunte.

The veil was embroidered with several phrases. “It had ‘Pop out,’ which, to me, means be yourself, express yourself, and ‘What’s good,’ which is always a terminology I believe in, its like ‘how are you doing,’” he said.

The veil paid homage to Brooklyn, which the designer says “went through so many eras.”

He’s talking about the 1990s. “One era I appreciate is the hood era, with Biggie Smalls, Lil Kim and Foxy Brown; they spoke to me at a young age about how they styled themselves,” said Hunte. “It’s about creating a narrative, my own way, with my own language of clothing, breaking barriers and starting a new wave—what is formal? What is black tie?”

He recalls a memorable moment from attending this year’s Met Gala, as well. “The first person who came up to me at the Met Gala and said they loved my look was Anna Wintour,” he recalls. “Once I got that compliment, I thought ‘I’m set. What’s good?’”

Recently, Kevin Hart wore one of Hunte’s pieces in his Netflix show True Story.

“So many people can relate to it,” notes Hunte. “I’m not trying to follow anyone’s path, I’m not one of those designers who is copying and pasting everything that’s going on, I really want to create my own wave.”

FORBES

 

12月 19, 2021 — Romeo Hunte Staff
Tags: Bombay Forbes
Tommy Hilfiger Teams Up With Romeo Hunte On An Outrageously Cool Capsule

Tommy Hilfiger Teams Up With Romeo Hunte On An Outrageously Cool Capsule

“I saw a lot in Romeo that reminded me of myself when I began my career,” says the legendary designer Tommy Hilfiger of his longtime mentee, the Brooklyn-born designer Romeo Hunte. “His dedication and work ethic are nothing short of impressive.” It comes as no surprise, then, that the pair has released a capsule collection together, marrying both their signature aesthetics. The edit comprises a seasonless array of non-gender specific separates inspired by the Tommy Hilfiger archives, but remixed with modern streetwear and Hunte’s trademark deconstructed design techniques. Hero styles include hybrid, mixed-media outerwear in contrasting fabrics. The classic Tommy stripe, meanwhile, is reworked in bold primary colours referencing the NYC Subway map. “It’s Manhattan prep meets Brooklyn street,” says Hunte. “I’m really proud of what we’ve done – it’s truly a meeting point of our two worlds,” adds Hilfiger.
Ahead of the collection launch on 12 August, British Vogue caught up with the designers to talk about their unique bond, what their collaborative process looked like and why it’s crucial to support the diverse talents of today.

Tommy Hilfiger: “A mutual friend introduced us five years ago. I love that Romeo started with
nothing, but had ambition and a goal, as well as immense talent.”

Romeo Hunte: “One thing I truly admire about Tommy is that he never gave up, no matter what obstacles came his way.”
What core values do you share?

TH: “Hard work is a big part of it. Perseverance and drive are two important aspects of how I
became successful as a brand, as well as how Romeo is becoming successful himself.”
RH: “I had to make my own way into the fashion industry, but I always believed in myself. That’s something me and Tommy have in common.”
Tell us about the capsule collection and its inspirations.

RH: “It was about taking iconic Tommy pieces from the archive and turning them into something new, but still classic and functional.”

TH: “It’s a combination of both the heritage of my brand and Romeo’s Brooklyn style put together. A lot of the pieces are versatile and can be worn in different ways.”
What did the collaborative process between you look like for this collection?
RH: “We came together and started with an archive walkthrough, which made me reflect back
to when I was in high school and what Tommy Hilfiger meant to me then. We also looked at
silhouettes in the prints.”

What are some of the standout pieces that we’d want to buy?

RH: “The trench coat was about taking the original Tommy trench and making it more extreme. Then, the biker jacket was a hybrid of Tommy’s biker and trench; it’s a classic fit but totally modern. The double shorts are a reference to growing up in Brooklyn where it was all about baggy jeans and showing your Tommy underwear. Lastly, the vibrant orange stood out to me from the archive, so we made a unisex vest with detachable compartments that turn into separate bags. You really get the most for your money.”
Why do you feel it’s important to support diverse talents?

TH: “I’ve always looked at diversity and inclusion as part of the fabric of how I live my life and how I ran my businesses over the years. For a lot of companies now, it’s a new thing, but for us it’s just part of who we are and who we’ve always been.”

RH: “Fashion should be for everyone. With this collection, we wanted to give opportunities for a wide range of young creatives to have a seat at the table.”
What advice would you give to an aspiring designer?

RH: “Incorporate who you are and where you come from in everything you do, but also stand for something individual. It’s about pushing forward, so don’t stop and never give up.”
10月 25, 2021 — Donald Charles
Romeo Hunte Digs Into Tommy Hilfiger Archives for New Capsule Collection

Romeo Hunte Digs Into Tommy Hilfiger Archives for New Capsule Collection

While the clothing creates a sartorial foundation for their work together, Hunte and
Hilfiger are steadfast in practicing what they preach. For Hilfiger, a shining example of
that is his People’s Place Program, an initiative launched in 2020 with the mission of
advancing underrepresented BIPOC communities throughout the fashion and creative
industries, both in front of and behind the camera. “That is what the People’s Place
Program is all about. In 1969, when I was 18 years old, I opened my first store called
People’s Place. It was literally fashion for the people,” says Hilfiger. “And ever since, I’ve
always lived by the mantra of being diverse and inclusive for over 50 years.”
Together, the pair chose a diverse cast and crew for the collection’s campaign — from
the models who wore the clothes, to the hair and makeup artists who worked on set.
“I wanted to be able to loan those assets to talented people who don’t always have
equal opportunities. Growing up, people helped me along the way because I really did
start with $150,” says Hilfiger. The result is a hard hitting series of images that capture
the essence of the new age fashion zeitgeist. Shot in London by Ronan Mckenzie, the
campaign visuals feature models Ikram Abdi Omar, Aaliyah Hydes, Hidetatsu Takeuchi
and Babacar N’Doye, styled by Nathan Klein. Rounding out the launch, six one-off
upcycled TommyXRomeo polos will be auctioned off via the online auction site Catawiki,
with all proceeds donated to the Fashion Minority Alliance.

Unrelenting in their pursuits, Hilfiger and Hunte, with the help of the People’s Place
Program, took this creative approach to the streets — literally. The duo commissioned
two local artists in New York City and London to reinterpret the visuals behind the
TommyXRomeo campaign and the community it serves, via vibrant wall art in key city
spots in the week prior to the collection launch. Painter and pattern maker, Uzo Njoku,
created a mural in her unique artistic style right on Nassau Avenue and Banker Street
in Brooklyn, while the London streets have been graced by fine artist Annan Affotey,
who showcased his artistic talent with a mural at 112 Tabernacle Street. The murals will
remain on location through the end of the month, and have QR codes that appear with
bonus video content, including BTS footage of the making of each mural and intimate
interviews with the artists.


Romeo Hunte has never been one to doubt his instincts. At a young age, the Brooklyn-
raised designer turned down two full athletic scholarships in track and field to attend
the Fashion Institute of Technology. This decision led him on a path to creating his
namesake brand, executing on a singular approach to fashion that caught the eye of
the inimitable Tommy Hilfiger. Taking on the role of Hunte’s mentor, Hilfiger helped
the young designer hone in not just his artistic vision, but also his proclivity to break
conventions and celebrate individuality. “I’ve been supportive of and worked with
Romeo for over five years, and I see a lot of my younger self in him,” says Hilfiger. “I want
to nurture his incredible talent in a way that gives back to an industry that has given me
so much.” Hilfiger found the perfect opportunity for this relationship to come full circle
with the unveiling of the TommyXRomeo Fall 21 capsule collection, for which Hunte lived
out every fashion enthusiast’s dream: He dove into Tommy Hilfiger’s archives, pulling
references that cross multiple decades and reimagined the iconic designs through his
own, modern lens.
The coming together of these two American designers goes far beyond clothing. It
represents their shared desire to forge their own paths, not in a self-serving way, but as a
means of creating opportunity for others. Reminiscing on the earlier days of his brand, it
becomes clear that Hilfiger has a knack for identifying new talent. “At that time, Run DMC,
The Sugarhill Gang, Grand Puba, pioneers of hip-hop were wearing the brand,” says
Hilfiger. “And then this new guy comes from Harlem to my downtown showroom and
my brother, Andy, introduces me and says, ‘Hey Tommy, this is Puff Daddy [P. Diddy]. He
wants to start his own brand called Sean John.’” He brought Diddy into the design studio
to mentor him and show him the nitty gritty and not-so-glamorous details of building a
clothing brand. “And now that I’m mentoring Romeo, it’s very similar in a way.” It’s also
indicative of the potentially meteoric rise in Hunte’s future.

In the spirit of creating something nostalgic yet of-the-moment, every detail is intentional,
from the way each piece is reimagined clashing Tommy Hilfiger’s house codes with
Hunte’s signature techniques, to the cast and crew who brought the corresponding
campaign to life. Each element of the collection is an expression of Hilfiger and Hunte’s
belief that fashion isn’t just vanity, and we have the ability to inject meaning into what we
wear. This starts with Hunte’s six-box logo which blends with Hilfiger’s timeless silhouettes
throughout the series. “The six boxes symbolize the six core pillars of my brand, namely
genderless, sustainability, mixer (mixing media + silhouettes), transformative, stamp
(print + details) and heritage,” says Hunte. “Going through Tommy’s archive brought back
so many memories of the ’90s and I wanted to take elements of that and what it meant to
me. Everything from picture day at school — the day you gotta get fly, you gotta get fresh,
you gotta pull up — and how can I take something from the past, recreate it and have an
impact.”
While the clothing creates a sartorial foundation for their work together, Hunte and
Hilfiger are steadfast in practicing what they preach. For Hilfiger, a shining example of
that is his People’s Place Program, an initiative launched in 2020 with the mission of
advancing underrepresented BIPOC communities throughout the fashion and creative
industries, both in front of and behind the camera. “That is what the People’s Place
Program is all about. In 1969, when I was 18 years old, I opened my first store called
People’s Place. It was literally fashion for the people,” says Hilfiger. “And ever since, I’ve
always lived by the mantra of being diverse and inclusive for over 50 years.”
Together, the pair chose a diverse cast and crew for the collection’s campaign — from
the models who wore the clothes, to the hair and makeup artists who worked on set.
“I wanted to be able to loan those assets to talented people who don’t always have
equal opportunities. Growing up, people helped me along the way because I really did
start with $150,” says Hilfiger. The result is a hard hitting series of images that capture
the essence of the new age fashion zeitgeist. Shot in London by Ronan Mckenzie, the
campaign visuals feature models Ikram Abdi Omar, Aaliyah Hydes, Hidetatsu Takeuchi
and Babacar N’Doye, styled by Nathan Klein. Rounding out the launch, six one-off
upcycled TommyXRomeo polos will be auctioned off via the online auction site Catawiki,
with all proceeds donated to the Fashion Minority Alliance.

Unrelenting in their pursuits, Hilfiger and Hunte, with the help of the People’s Place
Program, took this creative approach to the streets — literally. The duo commissioned
two local artists in New York City and London to reinterpret the visuals behind the
TommyXRomeo campaign and the community it serves, via vibrant wall art in key city
spots in the week prior to the collection launch. Painter and pattern maker, Uzo Njoku,
created a mural in her unique artistic style right on Nassau Avenue and Banker Street
in Brooklyn, while the London streets have been graced by fine artist Annan Affotey,
who showcased his artistic talent with a mural at 112 Tabernacle Street. The murals will
remain on location through the end of the month, and have QR codes that appear with
bonus video content, including BTS footage of the making of each mural and intimate
interviews with the artists.

The TommyXRomeo collection is proof that Hunte’s instincts are as sharp — if not sharper
— as the day he chose his path in fashion. More impressively, by staying the course he
and Tommy have created a ripple effect in the industry, uplifting the work of some of
fashion’s most deserving creatives. “Fashion reaches into everyone’s lives; from the
clothes they wear everyday to the people they follow and admire,” says Hunte. “Inclusivity
isn’t just about representation, it’s about amplifying voices and actively embracing
everyone at all levels of the industry. It’s about inspiring designers to know that if you
come from Brooklyn, you could create something that’s very Brooklyn and still sit in a
luxury market. That’s what our movement is, and that’s what we believe in.”
10月 25, 2021 — Donald Charles
Romeo Hunte and Tommy Hilfiger on Brooklyn, Inspiration, and Teamwork

Romeo Hunte and Tommy Hilfiger on Brooklyn, Inspiration, and Teamwork

Barely a year after founding his namesake label in 2013, Romeo Hunte saw some of Hollywood’s mononymous queens of fashion wearing his clothes in quick succession: first Zendaya, then Beyoncé. The New York-based designer’s aesthetic is instantly recognizable: collaged outerwear that mixes the ease of sportswear with luxe tailoring. Not surprisingly, when Tommy Hilfiger met the young designer in the early stages of his career, he immediately felt a kinship and soon became his mentor. This fall, they officially joining forces with the release of the TommyXRomeo capsule, the result of Hilfiger opening up his archives and giving Hunte carte blanche to remix some of the American label’s most iconic pieces: the trench coat, the biker jacket, and the oxford shirt. The result is a bold, gender-fluid collection that reimagines these staples and imbues them with Hunte’s unique in-your-face sensibility.

                         

INTERVIEW: Tommy, what is it about Romeo that sets him apart? What first attracted you to hiswork?

TOMMY HILFIGER: I see a lot of myself in Romeo. He has a lot of drive and he’s very creative, but he also has a business mind that’s always thinking about what he could do next from a marketing standpoint, what he could do next in terms of production, or how to get the most out of his budgets for his fashion shows. Romeo, what year did we meet?

ROMEO HUNTE: Carly-Ann Fergus introduced us eight or nine years ago. I remember that
moment being the first time I interacted with you. You were like, “Who made this?” And I was like, “This is our buffalo-check poncho. Tommy, you have to see my stuff.” That’s how it started.
HILFIGER: Carly was just graduating from Parsons, and she was doing a lot of different work with different designers, and she said, “You have to meet Romeo Hunte.”

                       

HILFIGER: There were times when you were thinking about giving up, because when you’re
starting out, you run into all sorts of obstacles. I think your drive and passion for the business has kept you on track. It’s not always easy, and I think I’ve been helpful in being a positive mentor on the side, keeping your eyes on that north star.

HUNTE: You told me to dream big and that’s what I always do. Sometimes it’s like, “Is it the
right time? Is it the right decision for the brand?” But it always turns out great. There are times I think back on where it was down to, like, two weeks before the show, and you would say, “Pull it together.” I was like, “I don’t know if I can do it,” and your advice was to keep pushing through.
HILFIGER: When I advise you on something, you take it to heart and really implement it in
your work. Basically, just a few words of direction or advice and you pick up on it immediately, and make it even better than what I had envisioned it to be. That’s what our collaboration was all about. You take something that I think is going to be good, and you make it great. Our collaboration, where you took my existing product and redesigned it your way by taking fabrics and materials from your inspiration and fusing them with a lot of my basics, was very cool.
HUNTE: Thinking back to the very first time we collaborated, I was working on my Fall 2020
collection, and I remember calling you and saying, “Hey, I got this idea.” I was inspired by the
notion of giving existing pieces new life. I wanted to integrate archival looks and fabrics that you used over the years into my own brand. You gave me the freedom to go into the Tommy Hilfiger archives and have fun. We looked to incorporate 12 vintage pieces into the Fall 2020 collection, reinventing and upcycling them into something entirely new, merging the narratives of both brands. You definitely taught me how the industry connects and how everyone works together, and that it’s all about building relationships and connecting with people. That’s always stuck with me, especially as a designer who started out with no resources.

HILFIGER: I’m happy to help. Our People’s Place Program opens the door for underrepresented communities, it embraces talent that hasn’t always had equal opportunities. And the opportunities have a lot to do with introducing them to other people in the industry.
INTERVIEW: The slogan for the forthcoming capsule collection is “Manhattan Prep Meets
Brooklyn Street.” Why these two locations and aesthetics?

HUNTE: I was raised in Brooklyn, so a lot of the street style, especially from the ’90s, is compatible with the ethos of Romeo Hunte and the DNA of the brand. It was really important to me to take those elements and mash them together with a lot of the components that I discovered going through the Tommy Hilfiger archives. I wanted to focus on a lot of the design elements and detail, and mix them with that cool Brooklyn street swag. When it comes to Manhattan, it’s preppy; something that’s tailored and changing the narrative of what streetwear is. When I first started my collection, I shied away from being called an “urban designer,” and Tommy always told me to embrace it and own it.

HILFIGER: My hometown [Elmira, New York] has always inspired me. I worked in a sporting goods shop when I was 13 or 14 years old, just folding football shirts, basketball jerseys, and warm-ups, so I kept thinking, “Someday I’m going to work with these clothes.” I’ve always been inspired by Americana, whether it’s American clothes for the outdoors— hunting, fishing, hiking—or whether it’s preppy Americana. I want to put it all into a blender.

              

INTERVIEW: You both have eponymous brands. Why did you decide to name your labels after
yourselves?

HUNTE: I feel like my name could be romantic, but it’s still humble. My grandfather was from
Barbados, and he was a bodybuilder but also played many different instruments and even played at Carnegie Hall, so it was all about carrying the torch.

HILFIGER: My first financial backer said, “We should call the brand Tommy Hilfiger,” and I said, “I’m not so sure people can pronounce it.” He said, “Do you really think people know how to pronounce Yves Saint Laurent?” But how many times have I told you, Romeo, that Romeo Hunte is a great name. It’s a name that will go down in history.

10月 25, 2021 — Donald Charles
The Debut of Tommy X Romeo

The Debut of Tommy X Romeo

For fall’s most exciting sartorial fusion of fashion legacy and future, Tommy Hilfiger
merges his Manhattanite sophistication with rising designer, Romeo Hunte’s
Brooklyn edge for Tommy X Romeo—the latest pioneering project of Hilfiger’s
People’s Place Program. In its mission of bringing diversity to fashion, the American heritage brand and style arbiter reimagines the most iconic pieces of Tommy’s 36-year history. “Together, we’ve really focused on passing the mic to the next generation of BIPOC creatives and thought leaders to increase representation and amplify their talent globally,” says Hilfiger.

Drawing on the esteemed Tommy Hilfiger archives, the capsule brings the Big Apple alive through innovative design. Hunte, a longtime mentee of Hilfiger, plays with proportions of preppy button-downs and classic trench coats, remixing the iconic Hilfiger Ithaca stripe in the colors of the New York City metro. The result is a brand-new vision for American style.

10月 25, 2021 — Donald Charles
Tommy Hilfiger Strikes Key Partnerships to Advance Underrepresented Communities in Fashion

Tommy Hilfiger Strikes Key Partnerships to Advance Underrepresented Communities in Fashion

Tommy Hilfiger has established several partnerships with its People’s Place Program to champion Black, Indigenous and people of color in fashion.
“The People’s Place Program is a cornerstone in our efforts to open the door to everyone who has been left out by fashion,” said Tommy Hilfiger, principal designer at Tommy Hilfiger Global. “This welcoming spirit has always been at the heart of our brand, and we are here to do more and to do better.”
The People’s Place Program was launched last July to amplify the company’s efforts and dedication of resources to increasing opportunities and visibility for underrepresented communities within the fashion and apparel industries around the world. The platform has three pillars: Partnership & Representation, Career Support & Industry Access and Industry Leadership.
 The first round of partnerships includes The Fashion and Race Database, which is an online platform that expands the narrative of fashion history and challenges misrepresentation within the fashion system. It was created by Kim Jenkins, assistant professor fashion studies at Ryerson University. The database is an educational resource that focuses on people who previously had been hidden in the margins of fashion history.
The People’s Place Program will partner with FRD to fund and support a research study called “The Unsung History of American Sportswear” to uncover overlooked influences from Black American culture on signature Tommy Hilfiger styles. Throughout this year, the research will be developed into content series and educational resources that will be available internally, and to industry peers and consumers.
 
“The Fashion and Race Database is thrilled to partner with an American company like Tommy Hilfiger and its namesake brand, a vibrant piece of fashion history,” said Jenkins. “As a professor and founder of the database, it has been my mission to urge brand owners to embrace what fashion education has to offer the industry. Tommy Hilfiger understands and respects the power of this learning, and is leading the charge, showing its peers what is possible in building a more intelligent and compassionate fashion system.”
The research will include an examination of American sportswear through a study of denim, the cotton trade, origins of preppy style at Historically Black Colleges and Universities, the sartorial expression of social activist moments, streetwear culture, and additional categories that will emerge through FRD’s research.
A second partnership will be with Harlem’s Fashion Row, the New York-based agency founded by Brandice Daniel in 2007 to champion the advancement of people of color in the fashion industry.
Tommy Hilfiger will be a supporting sponsor for Harlem’s Fashion Row’s 3rd Annual Digital Fashion Summit that takes place Feb. 18. Hilfiger will join Daniel and Randy Cousin, senior vice president, product concepts and People’s Place Program, to discuss how Hilfiger is working toward creating more access and opportunities for Black, Indigenous and people of color in the fashion industry.
Hilfiger will also partner with Harlem’s Fashion Row to identify ways for emerging talent to receive mentorship and network with internal teams as well as industry insiders.
“We are delighted to partner with Tommy Hilfiger on the Annual Digital Fashion Summit to highlight solutions and practices for diversity and inclusion in the fashion industry,” said Harlem’s Fashion Row chief executive officer Daniel. “With our collaborative effort, we aim to address and implement change. Addressing the concerns takes a long-term commitment and we acknowledge the steps that Tommy Hilfiger is taking, and we are elated about their upcoming plans to provide opportunities for designers of color.”
The company’s Tommy Hilfiger and Tommy Jeans spring campaigns feature a diverse cast of social, cultural and creative influencers, including activists, musicians, poets, dancers and filmmakers. This month, Black talent, including musician and producer Saba, and the horse riding and mentorship collective Compton Cowboys will take over the brand’s social media channels to highlight significant moments in Black American history and recognize people and culture that inspire them every day.
Over the summer, Hilfiger will launch collaborative capsule collections with actor, model and activist Indya Moore, and fashion designer Romeo Hunte, whom Hilfiger has mentored for a long time.
“We are determined to continue putting real action behind our words,” said Avery Baker, president and chief brand officer of Tommy Hilfiger. “Equity and inclusion cannot be achieved through short-term recognition; we have to bring them to the forefront every day."
2月 11, 2021 — Nikita Singh
How Romeo Hunte Is Quietly Redefining What It Means to Be an American Brand

How Romeo Hunte Is Quietly Redefining What It Means to Be an American Brand



 

Romeo Hunte’s journey since launching his namesake label in 2013 may have been impressively considered, but even he wasn’t prepared for the challenges that the current pandemic would bring. Speaking to him from his New York apartment (coincidentally on his birthday), it’s clear he’s feeling reflective. “There were a lot of ups and downs over the past few months,” Hunte explains. “My grandfather passed, and a few other members of the team had family members pass too. We just kind of huddled together, working from home, working very odd hours, and I think it built us up to be a stronger team—as a family, we understood everyone's going through this, and were always checking in on each other.”

After all, if there’s one thing that defines Hunte’s ascent since launching his label in 2013—aside from his signature deconstructed outerwear—it’s the strong sense of community he’s developed. This doesn’t just include the illustrious list of celebrities, from Beyoncé to Zendaya, who have stepped out in his pieces, but the regular clients for whom he makes custom looks on a made to order basis. “We really don’t like to waste, so that on its own meant we weren't sitting on stock,” he says. “We started asking, what does our customer actually want right now?” The natural answer, aside from the more flamboyant pieces still available on his website, was a range of face masks—a product that, for Hunte, fulfilled more than just a practical need. “The feedback from the masks has simply been that they’ve brightened up their day when they come in the mail, and I felt that’s the best thing I could do at this moment.”

As Hunte and his team began to plan their next steps post-lockdown, however, another national tragedy occurred; namely, the killing of George Floyd. Throughout the Black Lives Matter protests that followed, Hunte has been keenly observing the fashion industry’s reckoning with its historic underrepresentation of Black designers and creatives. “I think there’s a lot more work to be done,” Hunte says. “When I was a child, fashion was something that I always dreamed of doing, but it's challenging to step into an industry and feel like there aren't that many people that look like you, or share the same inspiration, to feel like you’ve been in the industry delivering each season and it’s overlooked. A lot of things are not so inclusive as they're promoted, sometimes it feels like, as a designer, you only really get noticed during Black History Month on those things. It can be frustrating, but I think I’ve learned to try not to bring emotion into the business.

“I'm just hoping that it opens up doors for younger designers to feel like there's a place for them,” Hunte continues. “Not just me, but the Kerbys, the LaQuans, the Victors, and the Telfars of the world. We can inspire a whole generation of designers to feel like: Wow, I could actually do it. When I was a young designer, I didn't have that many designers to look up like to really inspire me.”

All of which leads to Hunte’s ongoing collaboration with Tommy Hilfiger—a designer he has always looked up to, and who has now become something of a mentor to Hunte. When we speak, the 4th of July weekend is swiftly approaching, and it feels like an apt moment to take stock of what it really means to be an American brand in the current political climate. How much cache does that descriptor hold? Is it even possible to feel proud of running an ‘American brand’ right now, given the ever-widening political divide where those working in fashion tend to fall firmly on one side of the fence? And where does a brand like Hunte’s, which straddles both the old world and the new, enter the equation?

For Hunte, the answers are more nuanced, and lie in reconciling the rich (if historically exclusive) heritage of a brand like Hilfiger’s with his future-facing priorities of inclusivity and sustainability. “Tommy has been more than a mentor to me, he’s like a godfather,” Hunte explains. “We relate to each other a lot, and I’m honored to be one of the first designers of color to work with his archives. When I first started designing as a little kid, I used to take my mother’s clothes and upcycle those pieces. I think it’s essential for fashion houses to take a more sustainable approach both physically and ethically.” It’s something Hunte is channeling in the collaboration, which has seen him given unprecedented access to the Hilfiger archives to create new pieces that marry the classic Americana of Tommy Hilfiger with Hunte’s looser, more playful design signatures.

“It's really organic, and I haven't ever really promoted or pushed it, but in a lot of my previous collections, there were great upcycled pieces that brought to life like the visions and ideas I had,” Hunte adds. “So when Tommy and I came together with this, I wanted to do something that upheld those values, but felt precious and limited. I think upcycling is the new luxury in my world.”

Indeed, the support of industry titans like Hilfiger toward emerging designers that could offer an alternative route for a brand like Hunte’s to widen their audience, outside of industry accolades and flashy prizes. For Hunte, however—as with so much of his approach—it seems the most important factor is simply about building that human connection. “Partnering with Tommy is just amazing, and he always tells me to dream big. Especially around this time, there have been days where it’s been very hectic and challenging, but he's been a great support. Sometimes I totally forget some of the things that I've achieved, and I need that reminder to keep me going."

VOGUE

2月 11, 2021 — Nikita Singh
THREE MINUTES, THREE QUESTIONS: ROMEO HUNTE

THREE MINUTES, THREE QUESTIONS: ROMEO HUNTE

 Romeo Hunte’s fashion designs exude his strong point of view and showcase his ambition to build a luxury house.

 

What was your inspiration for becoming a fashion designer?

It all started in my childhood…. I was an athlete who excelled in basketball and track and field. I was great at it, but I knew around the age of 13 that I had to do something bigger to take care of my family.  My mother was an inspiration, and although she was a single mother…how she carried herself and engineered her personal style, personified strength…it was pure motivation. I wasn’t familiar with garment construction or illustration, but I did attend classes to refine my knowledge. I forged everything in my radius to cultivate my designs; from school, to the streets, to music [hip-hop was a great imprint], and I knew I wanted to do this! I collected and studied fashion magazines and took advantage of my internships. Working as a personal shopper in a luxury environment, afforded me the opportunity to experience both sides of fashion; business and consumer. I became an invigilator to what clients would have their eyes on and pick at, and it was very apparent that timeless, classic, wearable pieces are what they loved. I had a clear-cut vision for myself as a designer and how I wanted my designs interpreted. From there, I created a collection.

 

What were/are your greatest challenges to date as an emerging designer?

My challenges have been good, but the industry is not as pretty as it seems from the outside. I thought once I delivered a great collection that was me, unique and of good quality… it would just take off. I did trunk shows very early in my career, which allowed me to acquire some of the best celebrity clientele from Beyoncé to Michelle Obama. I didn’t think I would start a men’s collection so early, but the demand was there. I used menswear fabrics in my women’s collections – and the men took notice and would support my pop-ups and shows. Soon after came the great athlete’s. They would request a women’s jacket for themselves, so I originated bespoke/custom design and created a menswear line. In introspect, I wanted to make my line gender-fluid and focus primarily on luxury outerwear as the outerwear has always had the strongest point of view. I owe homage to my mentor Tommy Hilfiger for giving me the word to make that my focus.

 

What words of wisdom or advice would you give to an emerging designer like yourself, that’s wants to be successful in the fashion industry?

To learn the business of fashion FIRST, and do not have high expectations until you are experienced. Today’s designer is not just a creative mind. The knowledge of marketing, public relations, branding, and strategy is very essential. Learn how to capitalize from your growth and be perseverant.

CFDA

2月 11, 2021 — Nikita Singh